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Circular Source
We produce packaging in multiple raw materials and all packaging
is developed with sustainable interests in mind
Circular Source: together to truly circular!
Sustainability. There is much to do and say about it. Often, far too often, it sticks to nice words. We’re more into proof. Footprinting makes it possible to prove that those fine words are not empty words. It makes sustainable initiatives transparent, provides insight into true sustainability and combats greenwashing.
After all, measuring is knowing! MultiTray likes to tell an honest story, even when it comes to sustainability. And MultiTray likes to participate in cross-industry sustainable initiatives, because the world is bigger than just our own industry.
Circular Source
Society is awash with disposable packaging, especially for food and drink. Now what if you could ensure that recycling of single-use packaging becomes easier, by creating a mono-flow of waste, for example? By moving away from complicated systems like deposit cups and cardboard packaging at festivals, for example. Where visitors want nothing more than to have a drink and drop the cup on the ground. Eating a snack and dropping the container. What if that is just allowed and possible because everyone gets the same cups and trays, made of the same material.
Then it’s a matter of vacuuming the festival grounds in the morning and recycling the discarded cups for the next round. Producing all cups and food packaging from PET eliminates the need for mandatory separation. Easy, smart and sustainable!
Collaboration and research
Circular Source has a solid foundation. MultiTray works closely with Leo Swart of Cresultant. He has extensive experience in the international horticulture sector, is closely involved in the development of circularity in floriculture and has conducted research for, among others, the Ministry of Infrastructure and Water Management, VNO-NCW, Het Groen Brein and MVO Nederland.
To demonstrate that Circular Source has great potential, collaborations are underway with students at the WUR Ecochain in Amsterdam and the first trial at the festival 24-hour Solexrace in August 2022 was well completed. On the festival grounds with five party acres, there was plenty of partying and drinking from PET mono cups over the three days. The cardboard of the food packaging still had to be separated. Visitors were doing something sustainable, perhaps without realizing it. Easy, fun, sustainable and economically interesting went hand in hand!
That tastes like more!
What if food packaging was also made of PET? Then separation would no longer be necessary. That would make circularity even easier and economically even more profitable. So Circular Source still has big ambitions. The first steps have been taken! You can imagine all the possibilities if other large festivals and events join in, the more volume the more opportunities to put the waste back into circulation recycled. And what if we start looking beyond festivals? To other chains? In short: Circular Source is calling for expansion!
